COMPANY HISTORY
Established in the late 1960’s by its founders as a small shop in Chinatown Binondo, Manila; the company made its start selling plastic and paper products to nearby restaurants and bakeshops. As the business grew, the firm made a move to transfer to a bigger and more visible location. This enabled the organization to stock up on more products, offer more variety and employ more personnel.
Gradually, the principals of the company started to introduce new and innovative products that was a result of being exposed to improvements and new trends in the international market. While this is happening, the owners of the company continued to invest in resources that gave the firm an edge in the market. New ideas from fresh talents were infused. This increased its capacity to supply more innovative products that are of high quality to more customers efficiently.
To date, that small shop has now grown into a corporation with various interests in related businesses. It continues to serve its thousand-strong customer base with a healthy mix of locally-sourced and imported goods as it pushes pass 50% market share.
COMPANY VISION
The company envisions itself as the premier source for food packaging and related products. Its line-up of products is comprehensive, of the best quality and cost effective. This is only exceeded by the dedication of its staff to offer the best service to its customers.
COMPANY MISSION
Having been in the business for more than four decades, the organization has learned that success can be achieved by providing the customers with what they need
As time changes, the demandsof the customers will likewise change.Withthis in mind, thecompany is constantly looking for new products that will allow its customers to keep in step with market trends.
The company’s pricing policies have always been centered on healthy competition. Other financial policies are closely monitored to ensure growth for the company. This growth will enable the firm to further increase its capacity to hold more inventory that will in turn be a bigger benefit for its customers.
As it moves forward, the group realizes the importance on investing in technologies that make the company more efficient. This has been a work in progress and will continue to be a key ingredient for success.
THRUSTS
- Expand market coverage to include provincial areas
- Expand the market by tapping bakeshops, resort and other food related institutions
- Expand product range with focus on environment friendly products
KEY STRENGHTS
- Access to thousand-strong customer base
- Links to international suppliers with updates on the latest technologies and trends
- Knowledge on domestic market preferences
- Familiarity with market competitors
- Dedicated workforce